This is part four of a five part series on the Recipient Experience.
You can access the other articles below.
Part 1: The Recipient Experience
Part 2: Generating word of mouth referrals through social sharing
Part 3: Maximizing member engagement with timely delivery
Part 4: Ensuring value through trusted verification
Part 5: Boosting adoption by increasing accessibility
Provide Clear and Reliable Verification
The person who completed your course spent a lot of time and energy to become certified or credible, and they did that for a reason. They want to be able to show other people – typically their peers, existing employer, or future employers – that they have legitimately learned something new. The only way your certificate is valid to them is if a third party can quickly and easily verify the credential is real. If it isn’t secure, then they can’t trust the credential, and that means they can’t trust your organization nor your members.
Fancy designs, watermarks, and foil or wax seals used to be enough to keep forged certificates a rare occurrence. With the rise of tools like Photoshop, the barrier to faking credentials is extremely low. And if you think people don’t often lie about credentials, you’re very wrong.
Digital issuing of credentials offers some relief to these problems. Now most providers of digital certificates or badges boast bank-level encryption, so in order to produce a fake, the perpetrator would need to hack into highly secure servers to manipulate data or issue fraudulent credentials.
There are three key best practices to ensure credential verification goes smoothly.
1. Make sure all the information and data is correct and up to date.
This seems minor, but misspelled recipient or organization names immediately make people suspicious (rightly so) about certificates. That’s one of the main benefits of issuing digital certificates – the ability to immediately edit information if needed. Additionally, make sure that you clearly define dates for certificate expiration (if they do expire) and if needed, revoke certificates if someone is no longer certified.
2. Make sure the organization hosting the credential is secure
Many digital credential platforms have great security, just make sure that your certificates are securely hosted and will be available for years to come. For example, credentials we host at Accredible are securely hosted with bank-level encryption for at least 10 years (and the blockchain makes them un-hackable). At a quick glance of the certificate, a third party should know a digital certificate is up to date and valid.
3. Leverage new security technology whenever possible
There are new advancements in security and encryption technology happening all the time. Most recent advancements have allowed companies to start issuing various types of certificates and credentials via the blockchain. In short, it’s an un-hackable method of issuing credentials that a third party can verify with confidence in one click. Stay on top of these advancements to ensure your organization is safe from the myriad of hacking attempts.
This is part four of a five part series on the Recipient Experience. Continue on to part five here. You can access the other articles below.
Part 1: The Recipient Experience
Part 2: Generating word of mouth referrals through social sharing
Part 3: Maximizing member engagement with timely delivery
Part 4: Ensuring value through trusted verification
Part 5: Boosting adoption by increasing accessibility
